Defining and executing the strategic roadmap for supporter-facing platforms across Canada's largest private relief agency, 300,000+ active donors in active transformation.

• Leading 5 cross-functional teams through final phases of an enterprise e-commerce platform migration, unifying experience measurement across Adobe Journey Analytics.
• Overseeing the AI-powered donor portal and project-to-product translation system connecting field outcomes to personal donor narratives.
• Designing AI-integrated development workflow projected to reduce operational costs by 50%, building on 30% savings from the Adobe/Stripe migration.

Executive sponsor for major enterprise platform transition, coordinating cutover readiness across 9 departments for a successful launch impacting 200,000+ active donors.

• Shaped AI-driven personalization across the donor ecosystem, replacing a fully manual content-matching process.
• Drove Adobe stack rollout (AEM, Target, CDP, Analytics) aligned to donor journey optimization.

Led product strategy across a $220M+ annual portfolio as de facto Head of Product, including WV360, an industry-first donor engagement platform on Microsoft Power Platform, Dynamics 365, and Azure AI.

• Owned product vision for WV360 donor portal connecting 100,000+ donors to 700+ global projects via personalized impact reporting.
• Led technology evaluation for full-platform migration from Shopify/Kentico to Stripe + Adobe Experience Manager, targeting 30% cost reduction.
• Coordinated up to 8 cross-functional teams across engineering, marketing, operations, and vendor partners.